Ensure your content is relevant, informative, and engages your audience. Focus on keyword placement within titles, headings, and throughout your text to enhance your searchability. Conduct a competitor analysis to identify which keywords your rivals are successfully ranking for. Tools can provide insights into competitors’ organic traffic and their strategies.
This can help if you have limited space or time for certain parts of the event and want to know their priorities. This can be a great way to gather actionable insights that you can use to improve your business. For example, if you find that customers are ranking your customer service as the lowest-rated aspect of your business, then you know that this is something you need to work on.
While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results SEO Anomaly of SEO marketing, NOTHING beats organic traffic. And this page links to helpful content about keyword research, content, and more. You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you.
- I did a podcast interview with Fraser Cain a while ago, where he discusses building a six figure website without ever “building” a single link.
- With Bricks, you can transform your data into stunning visuals, like dashboards and reports, all interconnected with your documents and presentations.
- This is especially useful for ongoing projects or reports that require regular updates.
- This is a simple way to monitor Google ranking and make smarter, data driven decisions.
But Google’s attributes get really granular, like “good for working on laptop” or “popular for travelers”. Also, keep in mind that Google might ask you to verify your business if you edit your category list or add multiple. Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies.
Step 10: Use AI to Help with SEO
You can get short-term placements on top of organic search results by advertising on Google. As the image below shows, this can include search ads and advertisements through Google Shopping. To help you get started, read our step-by-step article on how to advertise on Google.
Finally, all of this is confirmed by seeing how many “Juice Page Links” there are (final highlighted column above). This was simply meant to drive home the significant importance of keyword relevancy over links and page authority. You can read about the entire “Spencer Likes Honeycombs” case study here. However, if you look at the keyword, “Niche Business Ideas”; the results are much less authoritative.
Accidents happen, and losing your hard work can be frustrating. Google Sheets automatically saves changes, but keeping an additional backup is a wise precaution. Data can quickly become outdated, so it’s important to refresh it regularly. Set a schedule for updating your dataset, whether it’s daily, weekly, or monthly, depending on your needs. Once you’ve set up your ranking system, keeping it running smoothly is essential.
Michael DeVault is a career journalist with more than 20 years in media and marketing. He has an extensive background in franchise marketing, having worked with some of the biggest names in franchising, including iconic names like SONIC, Captain D’s, and Fantastic Sam’s. Top SERPs for “Chicago mobile dog grooming” in an incognito Google search. In many cases, Google factors the searcher’s location into SERPs.
Work On Technical SEO
Once claimed, the information you add to your business profile can show up in Google’s search results and in Google Maps. Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings. This will make our blog post more comprehensive and help us create high-quality content. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see.
Search intent is the motivation and mindset of searchers, as revealed by Google. A librarian might also draw attention to popular books by creating special displays. Learning how to rank higher on Google can transform your online efforts. If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical.